Yesterday we have celebrated A. birthday, 32… very serious age. One of the presents he got was a Nespresso Aeroccino and I LIKE IT… Now we can make cappuccino, coffee macchiato, ice coffee, actually any coffee with milk so incredibly easy that our (my) daily consumption will significantly increase ;)) Coincidently, I have read in today’s newspaper (those that know me , know also that I am not reading news in general so it was very big coincident) about the secrets behind the success of Nespresso. There are couple and I have put them in the priority I think plays most important role:
George Clooney and good ads ;)
Very good coffee
Easy use, take the capsule, put in to machine and press the button
Well design and reasonable priced coffee machines
Chic Nespresso shops where you are welcomed to drink your favorite coffee (Paris, Antwerp, Amsterdam….)
Nespresso club………
In numbers:
1986 – introduction of Nespresso (Nestle), 1% of the world coffee production, 7 million members of Nespresso Club, 2001 – first shop in Paris, 2006 - George Clooney and “Nespresso what else” slogan, 1700 patents to protect the product ….
I love it from 2000… it was a good year by the way…
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